"Sara Invest Holding" will operate under the brand name "Azera Holding" from today.

The group of companies with nearly 20 years of experience in the private sector of the country will continue to emphasize the application of innovative approaches in its activities. The state's concern for the development of the private sector in Azerbaijan also gives a great impetus to the recognition of local brands in the CIS and European countries. In such a situation, AZERA HOLDING will continue to pay special attention to the development of entrepreneurship in Azerbaijan, the opening of new jobs, and the increase of local quality personnel potential in the labor market.
It should be noted that the symbol used in the updated logo of the Company is taken from the symbol of the tree of blessings. This symbol contains abundant sustenance and the structure of the universe. These signs, each of which glorifies the activities of the holding company, are united around a radius and created an eight-pointed star in the center.
After the rebranding, AZERA HOLDING, which aims to increase the range of services and products in the world markets, will be promoted with the slogan "AZERA - the era of Azerbaijan that speaks to the world".